Topics covered in this session are: Why is knowing your stakeholders important? Stakeholder's Analysis: In order to facilitate the stakeholders during the process of change the leaders gave their full support and time. The initiatives undertaken by the company are part of a broader strategy to brand the company as a socially responsible business and little initiative is done to show its moral duty. 3, pp. Adobe Acrobat 11.0.9 At the end of the article, some recommendations are given that will help British Airways in increasing the competitive edge of the organization and also to increase customer satisfaction appropriately. Now customize the name of a clipboard to store your clips. IAG is a Spanish registered company with its corporate headquarters in London, UK. BusinessEssay, 5 Nov. 2022, business-essay.com/british-airways-companys-corporate-social-responsibility/. /Filter /FlateDecode Training British Airways : Stakeholders Objectives, Parsa Lohani, FHEA, MCIM (Chartered Marketer). Being a student of marketing, our professor always gives us assignments on analysis of working styles of various companies. These papers are intended to be used only for research and reference purpose only), Copyright 2015 - 2021 Assignmenthelp4me.com 34 Becharry Road, Blacktown NSW 2148, Sydney, Australia, British Airways aim, objectives & stakeholders Analysis, Stakeholders analysis-what are stakeholders and how they impact the company, https://assignmenthelp4me.com/article-british-airways-stakeholders-449.html, Keep satisfied (high power, low interest), Manage closely (high power, high interest). and figure out a title and outline for your paper. /Subtype /XML This approach helps in identifying the broader range of responsibilities of the corporation and suggests that hierarchical importance of ethics vis--vis other responsibilities (the CSR hierarchy is presented in figure 2). Hence, the ethical and morally upright conduct of a company may be considered as socially responsible action taken by it (Garriga & Mel 2004). "British Airways CSR (Corporate Social Responsibility) Analysis." It appears that you have an ad-blocker running. British Airways includes not only the customers in their marketing activities, but also the stakeholders of the firm (Hill, Jones and Schilling 2014). This paper is a discussion of the CSR models. click here. 1. 1 The latest news, announcements and events, updated daily. The main objective of British Airways is to focus on aviation business, help people to move from one location to that of another and they will also help their customers in also moving the cargo. 4, pp. essay writers. The economic drivers that establish the performance of the organisation are internal drivers. Aspects related to employee relations and engagement and support of employees have to be undertaken by the company. Do not sell or share my personal information. Supporting stakeholders across Growth, CRM and Product, I provide insight into the behaviour of members, forecasts of growth and churn and recommendations to increase acquisition and member retention. Figure 4 indicates customers are 'keep satisfied' stakeholders since they are the target audience and expect a 'quality service' thus BA strives to meet their needs. Another responsibility that has gained prominence for all multinational companies is to engage diversity and create an inclusive culture. From the analysis of the CSR initiative of British Airways with the aid of Carrolls CSR hierarchy, it is evident that the company presents a clear picture of its CSR related activities. Cabin Appearance Agent. /N 96 In fact, there is a way to get an original essay! We have built a unique structure that drives growth and innovation to maximise sustainable value creation. Retrieved 27 December 2019, from https://smallbusiness.chron.com/stakeholders-influence-business-activities-18754.html, Parsa Lohani, M. (2019). - Simple Flying. Designed to help the industry achieve its targets of net zero carbon emissions by 2050, four aviation decarbonisation projects supported by British Airways have been shortlisted for Government funding. Furthermore, British Airways approach is to develop a strong relationship with its stakeholders. 3 0 obj stakeholders are the individuals or groups of people that are interested in the working of the company and have the vast potential to affect the operations of the organization. British . The new British Airways loan is 2BN in funding from global banks, but mostly backed by the UK Government via its Export Development Guarantee. . 268-295. 22,410m, 2.0% CSR is defined as the evaluation of the impact of a companys actions on society and the environment. 2021-03-04T16:31:55Z There are various stakeholders in case of this airline firm: Customers In case of British Airways, there are two types of customers including business class clients and economy class . Brand reputation, economy of scale and cost . BusinessEssay. Flybe (pronounced / f l a b i /), styled as flybe, was a British airline based in Exeter, England.Until its sale to Connect Airways in 2019, it was the largest independent regional airline in Europe. British Airways CSR (Corporate Social Responsibility) Analysis. Web. It appears that you have an ad-blocker running. British Airways has had numerous incidence with data breaches, but they were not as big as the one they faced last year. On 22 February 2021, British Airways entered into a five year term-loan of 2 billion underwritten by a syndicate of banks, partially guaranteed by UK Export Finance. By clicking Send, you agree to our Stakeholder management refers to the strategic objective of British Airways to mitigate the internal and external environment of the company. We want to hear from you. How Do Stakeholders Influence Business Activities?. E-mail us: [emailprotected]. The ethical concern relating to CSR is based on the ethics of conduct of the activities of the company. The fine is considerably lower than the 183m fine which the Information Commissioner's Office (ICO) had initially notified the company of last year. "British Airways CSR (Corporate Social Responsibility) Analysis." The models are applied to understand CSR as a strategy adopted by a British company. 216-224. Further to International Airlines Group's (IAG) announcement on September 6, 2018 regarding the theft of its subsidiary British Airways'customers' data, the airline has been working continuously with specialist cyber forensic investigators and the National Crime Agency to investigate fully the data theft . Along with this, it has been identified that British Airways should keep its employees informed all the time to maintain effectiveness in services provided to customers. British Airways offer an effective return on investment to its shareholders to keep them satisfied with the organizational activities. 26,706m, +3.5pts "British Airways CSR (Corporate Social Responsibility) Analysis." Message from Sean Doyle, our CEO and Chairman I like this service www.HelpWriting.net from Academic Writers. It is the second-largest airline in the UK that became privatized in 1987 by Sir John King appointed in 1981. Moreover, in order to achieve competitive advantage British Airways has recognized post-sale services as an important tool. Corporate Social Responsibility (CSR) has assumed great importance in management academia and practice. March 3, 2023 Review the Latest British Airways People & Culture Business Partner Jobs Opportunity. Speaking Polymath is a vibrant and insightful blogging platform that presents intelligible articles and extensive guides on a wide spectrum of academic and corporate fundamentals. British Airways provide regular training to its staff members to increase the performance efficiency of its staff members. 578m, 5.5% Web. The internal and external environment of the organization and the organistaion's stakeholders. Reuters By Theo Leggett Business correspondent, BBC News British Airways was once seen as a national champion, a potent symbol of the country's commercial prowess and - as the airline itself. Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. The company strives to reduce its carbon footprint. Passengers Carried << Click here to review the details. By using ba.com you agree to the use of cookies. British Airways has faced certain ethical issues with their key stakeholders. A first look at our newest launches and initiatives. 1,155m, -95.3% u201322 British Airways respond to fulfil their responsibilities to the stakeholders. The pioneering thinker and formulator of CSR theory for business are Peter Drucker. Cowper-Smith, A & Grosbois, DD 2011, The adoption of corporate social responsibility practices in the airline industry , Journal of Sustainable Tourism , vol 19, no. The company conducts independent research of around 36000 customers each month. The company has also changed its fleets to enhance customer and employee safety. 28.2%, -59.0% The organization will also look for ways by which they can . You can quickly view the flight number, route, departure time, flight status, a countdown to the departure time and the weather at your destination. Send Assignment task file through Whatsapp. 1. Just insert your email and this sample will be sent to you. Were always looking to work with brands and partners to celebrate and share the best of British culture with the world. The ability to build strong relationships with stakeholders and influence decisions (essential) British Airways People & Culture Business Partner Applying Process. %PDF-1.6 He said the Aviation Division is fully committed to provide all out facilities to various stakeholders in aviation. Satisfied customers influence the success and growth of the business firm. stream British Airways: Engineering and maintenance services 2015b. By accepting, you agree to the updated privacy policy. 4, pp. Now customize the name of a clipboard to store your clips. Available seat km 1.2 Impact of different stakeholders on the business of British Airways It is also one of the objectives of British Airways to ensure the rights of its stakeholders with maintaining their growth and development. We've encountered a problem, please try again. BusinessEssay. You can read the details below. 1 british airways, stakeholder analysis, petya laleva. Passenger load factor Flying is magic connecting us to our world and bringing people, places and communities closer together. British Airways is the largest airline in the United Kingdom based on fleet size, or the second largest, behind easyJet, when measured by passengers carried. British Airways CSR (Corporate Social Responsibility) Analysis. By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators. Well write a 100%plagiarism-free paper this fast! In conclusion, it can be said that all the stakeholders of British Airways are important in their own ways and they all perform or in someway impact directly or indirectly on the financial performance of the company, but at the same time their financial performances and impacts vary in sizes, they are all connected to one another and the overall performance depend on all of them working together in order for British airways to do well financially. Discover the ways we're placing sustainability at the heart of our long-term growth plan. u201322 Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. 1, pp. endobj Each has string association with the company. The company has also developed a CSR website. Long-run performance of an organisation is decided by the strategic management which is a set of decision and cover the area including environmental scanning, strategy formulation, strategy implementation and evolution and control. Micheal Brown, P.(2019), British Airways aim, objectives & stakeholders Analysis, Retrieved [insert date] from AH4ME: https://assignmenthelp4me.com/article-british-airways-stakeholders-449.html, Add a link to this page on your website: , The mission statement followed by British Airways is One Destination seeks to ensure our customers fly confidently that, together, we are acting responsibly to take care of the world we live in. However, on some routes, the crew opts to hand. Also, BA depends on various online travel agents as various customers buy tickets for traveling directly on various online websites. 1. Analysis of British Airways Leadership and Management Roles Essay, Political Issues of British Airways Company and Its Corporate Structure Essay, Report on British Airways: Operating, Structure and Management Essay, Swot Analysis And Strategies Of Costco Wholesale Corporation Essay, Report On CostcoS Strategy, Business Model, Corporate Culture And Responsibilities Essay, The Biography Of Durant - Father Of General Motors Essay, Consumer Behavior And Pricing Strategy At Costco Essay, Short Information About Costco Wholesale Corporation Essay. This is a part of the companys Disability Assistance Program. 1 british airways, stakeholder analysis, petya laleva Petya Laleva 34.9k views In Situ Media Case Study Guy Steele-Perkins 584 views British Airways : Stakeholders Objectives Parsa Lohani, FHEA, MCIM (Chartered Marketer) 8.2k views 2012 London Legacy: Consumers with Disabilities Further, British Airways also provides various financial and motivational incentives to its employees such as effective remuneration packages, discounts on flights, training opportunities, etc. Further, the procurement activity that the company engages in has to be done in a responsible fashion. Stakeholders The main stakeholders in this controversy case are the 500,000 customers that got their information stolen through the hack. The company does not mention any activity that it has done in the span of a year, which they themselves could have categorised as ethical initiative. Looks like youve clipped this slide to already. This endeavour will be immensely helpful to the imminent climate change, which may cause great harm to human society. With more business houses emerging, societys expectation of businesses is increasing (Carroll 1999). Efforts should be made by British Airways to improve customer relations. >> (2022, November 5). All the functioning and operational activities of the organization are based on the needs and demands of its customers. (2019). Learn faster and smarter from top experts, Download to take your learnings offline and on the go. If u need a hand in making your writing assignments - visit www.HelpWriting.net for more detailed information. Further, the low cost carriers are injurious to the companys revenue as they compete fiercely at low price points. Our free knowledge base makes your Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. To get a custom and plagiarism-free essay Use this form to log in to your account or to create an account for the British Airways executive club, Connecting Britain with the world and the world with Britain. Privacy statement. Drucker, PF. stream << /Type /Metadata That is why, I ordered British Airways Stakeholder analysis from this company and they gave me a good quality assignment. By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators. Strategic partnerships- British Airways is part of the alliance named Oneworld which contains other major airlines such as Alaska Airlines, American Airlines, Cathay Pacific, Finnair, Japan Airlines, Malaysia Airlines, Qantas, Qatar Airways, etc. Our people are our greatest asset explore opportunities to become a part of the British Airways team. Managing customer experience is also an important aspect of developing the British Airways brand. 1. /Type /Metadata Retrieved 27 December 2019, kokemuller, N. (2019). Other forms of air pollution, such as noise and air quality impact, have to be controlled by the airways (British Airways 2012). Learners will be exposed to state-of-the-art methodologies and to considering the challenges of various types of projects. The company also has to concentrate on its operating efficiency, which is declining due to the congestion in airways, increase in fuel price, and increasing competition leading to reduction of customers. Customers: British Airways fulfil their responsibilities by providing best quality services to their customers in accordance with the price they charge. 458m. Along with this, British airways also provides details regarding the financial position of the company to its shareholders (Parsa Lohani, 2019). A stakeholder is any exclusive group or person who can influence the success of a company's goals or is influenced by the success of the firm's goals (Alexander, Britton & Jorissen 2005, p.. Passenger load factor Various forms of community and social activity, that the company plans to participate in, are charity and partnership with community organisations and NGOs to invest for community development. average student. Clipping is a handy way to collect important slides you want to go back to later. Along with this, British airways also aims at developing premium pricing strategies and gaining acceptance of customers towards these strategies by providing quality services. CSR is essential for businesses, because it is in businesss self-interest to have a healthy climate in the environment (Castka et al. On the other hand, the accounting aspect of CSR is considered as a strategy that enhances efficiency and productivity. Theoretically, BA could be fined as much as 20 million or 4 percent of their global turnover - whichever is higher (and in BA's case this would be the global turnover figure). British Airways is an airline company founded in 1974 with the aim to carry a large number of passengers from one place to another (British Airways, 2019). British Airways has taken various initiatives to ensure that employees are kept satisfied in the organization. Based on the challenges presented above, British Airways identifies the areas where their CSR activities must be based on. Mitchell, RK, Agle, BR & Wood, DJ 1997, Toward a theory of stakeholder identification and salience: Defining the principle of who and what really counts , Academy of Management Review , vol 22, no. Find out how we're empowering our airlines and other brands to reach ever-greater heights. He said the British Airways stopped its operations in Pakistan in 2008 due to security reasons, adding with the marked improvement in security situation, foreign airlines are expressing interest to start their operations here. In this case, the reward system in place for the employees is an important unit to understand the fulfilment of the economic responsibilities (Cowper-Smith & Grosbois 2011). The Story Of British Airways - How Has The Airline Got So Big? In this Business Analysis training session, you will learn about Case Study - Stakeholder theory and its impact on British Airways. The British Airways app on Apple Watch provides easy access to the most important flight information while you're on the move. Management Theory of British Airways. BA Stakeholders Stakeholder Relationships BA is for a two-way communication To learn more about this course, visit this link: https://www.mindsmapped.com/courses/business-analysis/business-analysis-fundamentals-with-hands-on-training/. Now customize the name of a clipboard to store your clips. Describe the PEST factors affecting BA between the years 1995 2000? Celebrate over 100 years of British Airways history. The main aim of BA is to become the most responsible airline company in the world by achieving various strategic goals. British Airways premium economy seats are typically stocked at boarding with a pillow, a blanket, noise-canceling headphones and an amenity kit. Its quick and easy! endstream It (British Airways) has developed leadership programs to acquire professional leaders who will be able to communicate effectively with people to get them involved and feel part of their future business decision. uuid:53eebfc3-73d6-48c1-9488-9760b3098d33 British Airways is a global UK legacy carrier, with the largest fleet of aircraft operations in the UK (British Airways, 2017). Stakeholder management is an essential part of the CSR of British Airways. Reuters By Theo Leggett Business correspondent, BBC News British Airways was once seen as a national champion, a potent symbol of the country's commercial prowess and - as the airline itself puts. Assignment help for me has been my all- time confidant in providing me quality assignments. Various stakeholders of British airways include customers, government authorities, employees, shareholders, etc. The system will establish a process of development of a solution for the global climate change. Weve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data. 51-71. British Airways Marketing Research. The SlideShare family just got bigger. The whole profitability of British Airways depends on its customers ("British Airways", 2019). We've updated our privacy policy. 1, pp. 39-48. Page 1Classification: Restricted Looks like youve clipped this slide to already. Shareholders, employees, government authorities, competitors, media, local communities, customers and suppliers are few of the most important stakeholders of British Airways that directly or indirectly impacts the working and profitability of BA. This essay will demonstrate the application of communication and stakeholder theory, British Airways will be the brand that this essay will focus on from its background, history, and facts, it will also define its stakeholders and explain deeply on how to prioritise them in terms of their financial performance in the organisation, this essay will also analyse the reasons why it is been prioritised and its justification as well, on top of that this essay will use R. Edward Freemans stakeholder theory and also professor Milton Freemans shareholder theory to support its argument and standpoint and these two theories would relate to the practical situations of the organisation. impact on British Airways. British Airways has announced a codeshare partnership with Airlink, improving connectivity between the UK, Europe, North America and more than 15 destinations in Southern Africa. A failure to include CSR into business practices adversely affects a companys performance and stakeholder relationship (Mitchell, Agle & Wood 1997). British Airways owner IAG <ICAG.L> announced the results of its 2.74-billion-euro (2.50 billion) capital increase, saying on Thursday that it sold 100% of the new shares in its plan to help strengthen its pandemic-hit finances. Furthermore, it may lack current technical capabilities in . To analyze the stake holders in BA the power/interest matrix (Gardner et al, 1986) can be applied in terms of its power and matrix. Shareholders: Shareholders are important stakeholders of any organization and play a key role in various decision-making activities of the organization. About International Consolidated Airlines Group, S.A. (IAG) is a multi-national holding company with majority stakes in a number of large airlines including British Airways (100%), Iberia (100%) and British Midland International (BMI). However, many of the responsibilities conducted by the company are ethically correct, but they cannot be solely demarcated as ethical or moral responsibilities. Web. The second on the list in terms of their financial performance are the suppliers and specifically the two biggest suppliers of British Airways which are Boeing and Airbus, they are both very important suppliers and British Airways rely on them and without them British Airways could be in a major trouble which could cause business shutdown in the short term and in the long term because these are the two only major airline manufacturing companies in the world and almost all British Airways aircrafts are made by one of these two companies and they do not just manufacture aircrafts and supply to British Airways but they also give additional ongoing security, mechanical engineering , and software support to British Airways which saves more money and generates more income to British Airways as Boeing and Airbus always develop new technologies which could save more fuel and make journey times shorter, back in 2008 British Airways made one of its Major Aircraft spending which they bought 12 Airbus A-380s from Airbus and also 24 Boeing-747 aircrafts from Boeing Company each of those aircrafts is expected to generate more income thanks to the suppliers which shows how well they perform financially in British Airways business.