tesla owner demographics 2020 tesla owner demographics 2020

Please create an employee account to be able to mark statistics as favorites. However, because Tesla makes cars, software and energy products, it is difficult to compare it with peers in tech or autos. As legacy automakers introduce more capable electric models,Tesla wont have as much leeway. WebNot Rated. to incorporate the statistic into your presentation at any time. He wasnt sold on it, partly he says because it didnt have enough cargo space for his golf gear. Data is a real-time snapshot *Data is delayed at least 15 minutes. Non-Autopilot driving is a mix of 40% highway and 60% city streets. They allowed Musk to shape mediacoverage and made him the ringleader for Teslas legionof very-online fans. Heres a breakdown of what Tesla models may still have a promotion for free unlimited supercharging. GoodCarBadCar.net. First, they quote the number of accidents which they say includes any activation of active restraints (airbags/pretensioners) which is crashes over 12mph. A little bit of algebra calculates the real number of miles per accident on the highway and the rate on city streets will be around 1/3rd of the miles per accident. In ratings released today, Consumer Reports rated Teslas Autopilot second among such systems, giving the first place nod to GMs Super Cruise. 2,650 Tesla vehicle owners were sampled and the average household income for a Model X owner was Many owners reported they became much more open to buying an EV after knowing friends, family, or co-workers who had one. It said that Tesla has a "majority minority" U.S. workforce overall, but 83% of employees in leadership roles are men and 59% are White. This week, Tesla Motors released four unique Customer Stories* to showcase some of the fascinating individualswho drive the Tesla Model S. So who is the typical Tesla Model S owner? ", PwC, Tesla's market capitalization between March 31, 2020 and 2022 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1256537/market-capitalization-of-tesla/ (last visited March 04, 2023), Tesla's market capitalization between March 31, 2020 and 2022 (in billion U.S. dollars) [Graph], PwC, May 31, 2022. In the small rural community of Ortonville, Minnesota, Henry Nelson is a mail man with a Most say they bought one of the EVs because they like the cars. Power.. There are a few other strange things in the Tesla report. Owners of the Model X have a higher You can only download this statistic as a Premium user. A Division of NBCUniversal. The study contains many other nuggets about Tesla and how it's viewed. "Also, in the area of electric vehicle issues, they do have complaints related to: range lower than expected; range gauge is inaccurate.". Data is a real-time snapshot *Data is delayed at least 15 minutes. Cox AUTOMOTIVEN . As a Premium user you get access to the detailed source references and background information about this statistic. The sample for this research came from an opt-in online panel. In addition, were (slightly) presuming that Autopilot drivers have similar ratios of accidents between highway and street, but this does not affect things much since Autopilot is so rarely used on city streets. The trends have shown up in one consumer survey and market research report after another: Tesla commands highbrand awareness,consideration and loyalty, and customers are mostlydelighted by its cars. A paid subscription is required for full access. Electric Vehicles, Tesla isn't officially part of the study because it doesn't allow J.D. As a Premium user you get access to background information and details about the release of this statistic. They are a subset of the EVForward database of more than 10,000 new-vehicle buyers from 18 to 80, weighted by age, gender, and state of residence to match the demographics of U.S. new-vehicle buyers and by vehicle type to match current sales. For those driving without Autopilot but with our active safety features, we registered one accident for every 2.42 million miles driven. Gq qKpzd)]?,/ZwwwnxNA-L2#^w SK7_szECqHP{. Power study, Your Privacy Choices: Opt Out of Sale/Targeted Ads. During the companys earlierdays, the trolling and glib comments were a feature, not a bug. Every Quarter, Tesla While many view Tesla as a leader in automotive technology, the company continues to face issues with the quality of its vehicles, according to J.D. TSLA, Phone: +1 (330) 331-2640Hours: M F, 9 a.m. 6 p.m. ETEmail: [emailprotected]. Even an optional driver gaze monitor would help, though I suspect Consumer Reports would not approve of it being optional. WebTHE TESLA BUYER: Ethnicity 50 204 96 67 69 101 82 158 106 0 50 100 150 200 250 AFRICAN AMERICAN ASIAN EASTERN EUROPEAN EURASIAN HISPANIC MIDDLE Fortunately, crashes in Tesla are fairly rare. 2020 Impact Report | Tesla For the best experience, we But while roughly a quarter of Tesla owners (26 percent) said Musk detracted from the brand, a majority of non-owners viewed him as a negative: "a genius, It added that its leadership cohort which includes directors and above accounted for a "very small" percentage of total employees, at under 0.4%. Even in a fully autonomous world, 71% of people would actually miss driving to some extent. The ideal entry-level account for individual users. Tesla's market capitalization between March 31, 2020 and 2022 (in billion U.S. dollars) [Graph]. Part Two Outlines Some Social Problems, Investors And Buyers: Very Confusing Sustainability Choices In The Auto Industry, Phantom Auto Buys Voysys To Boost Remote Operation Capabilities, The new FSD product being beta tested by a few users. As part of its 2020 Initial Quality Study, the firm found Tesla owners reported more problems in their first 90 days of ownership than the other 31 U.S. auto brands The company offers equity in Tesla as part of its compensation for all roles, and uses this promise as a recruiting tool. They provide rates for driving with autopilot, without autopilot, and without autopilot or the other accident prevention systems. Tesla publishes its first diversity report, here are the key Tesla vehicles are EVs (electric vehicles), which are transforming the way people drive and move. Power's study is considered an industry benchmark for quality. Teslas share of the U.S. automotive market in 2021 peaked in September when the brand's market share rose to roughly 2.59 percent. A year earlier, research firm Escalent found Musk was the most negative aspect of the Tesla brand among electric-vehicle owners surveyed. It will be essential to ensure that the buying, driving, and charging experiences continue to improve. Please do not hesitate to contact me. *Source: "Customer Stories" viaTesla Motors, Posted in 1. Some of these revealing profiles just might surprise you. Competitors that have been chasing the company for a decade may still beyears away from catching up in the EV sales ranks. The first is to sell its own branded vehicle through its showrooms. In, PwC. David Paul Morris | Bloomberg | Getty Images, Why tech companies struggle with diversity and inclusion. The top-rated brands were Dodge and Kia both at 136 problems per 100 vehicles. For Stephen Pascalon, buying electric is in the family. Posted on WebSee how Tesla is accelerating the world's transition to sustainable energy with highlights from our 2020 Impact Report. Autopilot does crash on city streets -- sometimes it's dumb enough to run into a police car. As one of the proponents of Australias introduction to the Internet, Simon Hackett is no stranger to cutting edge technology. 7[ vn]. It is neither inferred nor implied that any item sold by EVANNEX.com is a product authorized by or in any way connected with any vehicle manufacturers displayed on our website. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Power survey: Hyundai's luxury brand Genesis leads reliability survey, losing and regaining "recommended" ratings. Sign up for free newsletters and get more CNBC delivered to your inbox, Get this delivered to your inbox, and more info about our products and services., 2023 CNBC LLC. Statista. As soon as this statistic is updated, you will immediately be notified via e-mail. I was a total Musk fanboy, Levitt says. While some of it was negativelargely related to views he has expressed on Twitterthey felt his contributions to the firm and to their cars outweighed those negatives. This statistic is not included in your account. Turn Autopilot off and you go 5.37 million highway miles between accidents (4% better.) Here are some highlights: Tesla counted people from Pacific Islander, Native American, Native Hawaiian and Alaska Native communities as part of an "Additional Groups" category. Frequently requested statistics for: Hialeah city, Florida An official website of the United States government Owner-occupied housing unit rate, 2017-2021: 47.0%: WebElectric vehicles made up approximately 4% of new vehicle sales in 2021, compared to about 2% in 2020. Tesla only monitors the driver by detecting occasional torque forces on the steering wheel which can thus show your hands are on the wheel. (May 31, 2022). That means that if you see an accident rate for one mode which is almost all highway, and another mode that is a mix of city and highway, the rate will naturally be much better in the highway mode. All other brands scored more poorly, with only the Lincoln/Ford Co-Pilot breaking 50 points on CRs 1-100 scale. You need at least a Starter Account to use this feature. Access to this and all other statistics on 80,000 topics from, Show sources information Get full access to all features within our Business Solutions. People Don't Buy a Tesla Because of Musk: Survey, Tesla Tells California FSD Is Not Self-Driving, Musk Explains the Fate of 244-Mile Range Model Y, Two Challengers Take on Elon Musk via Twitter, same conclusion reached by a recent J.D. 24% of Tesla employees are Hispanic or Latino. Dennis Levitt got his first Tesla, a blue Model S, in 2013, and loved it. As for Musk, Tesla owners had lots to say about him. All Rights Reserved. Moving forward, Tesla said it will recruit from historically Black colleges and universities and conduct unconscious bias trainings for managers and recruiters. Register in seconds and access exclusive features. The ideal entry-level account for individual users. Was, because while Levitt still loves his Teslas, hes soured on Musk. This is just an estimate based on data we have. The report they publish is highly misleading, and strongly suggests the answer is greatly safer with it on. Thats not true, and the most recent quarter numbers show it was probably slightly safer with Autopilot off. Non-owners also expressed greater concern over Tesla's safety in regard to its self-driving technologies: the Autopilot suite of advanced driver-assistance systems and the Full Self-Driving (FSD) function promised by the company for several years now. They provide rates for driving with autopilot, Power collects customer registration data from each state. Christopher Goodney | Bloomberg | Getty Images, J.D. 4% is really within the margin of error, so this quarter, the numbers can be considered roughly equal. Also, the gender-related data is approximate as Tesla did not include figures on nonbinary and gender nonconforming employees. Please do not hesitate to contact me. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. In it, the company touted a "majority minority" U.S. workforce, though employees in leadership roles at a director level or higher were 83% men and 59% White. Power. And increasingly, publicly traded companies are required to disclose more information about the makeup of their workforce, and to add people from diverse backgrounds to their boards. US Electric Car Statistics. ", GoodCarBadCar.net, Tesla's estimated U.S. market share from January to December 2021 Statista, https://www.statista.com/statistics/519579/market-share-of-tesla-in-the-united-states/ (last visited March 04, 2023), Tesla's estimated U.S. market share from January to December 2021 [Graph], GoodCarBadCar.net, January 4, 2022. Annual car sales worldwide 2010-2022, with a forecast for 2023, Number of cars sold in the U.S. 1951-2021, Battery electric vehicles in use worldwide 2016-2021, Annual gas prices in the United States 1990-2021, Automotive industry worldwide - statistics & facts, Motorcycle industry in the United States - statistics & facts, Research Expert covering transportation and logistics, Profit from additional features with an Employee Account. It surveys owners and then grades auto brands based on the number of problems reported per 100 vehicles. The firm said it decided to profile the electric car maker anyway based on the roughly 1,250 owners it was able to survey, a majority of which owned a Model 3. Model S, Are you interested in testing our business solutions? Most people in the auto industry assume Tesla buyers are drawn to the brand's high-tech image or are fans of its mercurial CEO, Elon Musk. WebTesla owner demographics: gender. May 31, 2022. But Tesla does lag more mass-market brands:Toyota, for example, is only off the shopping list for 23% of drivers. (In fact, officially Tesla only approves of using it on highways.) According to research by theBoston Consulting Group, companies with more diverse leadership teams report higher innovation revenue. Power study of how makers could sell more EVs. Tesla will know the real rates on the different types of road but has declined multiple requests to provide them. The company was not immediately available for comment when contacted by CNBC early Saturday. Its ability to manage all aspects of EV purchase and ownershipsales, financing, service, fast charging, and route planning that incorporates fast chargingwere cited by an overwhelming 91 percent of owners as a reason to buy another Tesla. Their reasons are similar to what automakers hope for when launching any new product, whatever it's powered by. Get in touch with us now. New survey counters a popular perception that Tesla owners are all rabid fans of the CEO. Emma Sirr, a 28-year-old worker in cloud computing who lives in Bozeman, Montana, gets around with her partner and their two dogs in a 2004 Nissan Frontier. knX.e W(yy?2O2y >V7Y~/EZ;Z&hLwm^bH.u=Qowr]f[l}OfLm2+ w1f-S1vY64lv 'E.nevd CPXdl,-R>YM^F|?E6>fCoSmY;xC~$R|?fh+\G^?|qgly"^mt=M6W9\J%C)n"f8sA~5#1]2KU|' wfX.}?~O7x(V lEfJimEqP ?ndP>{ ),a+~Kp)?w"Xrm;je4yW\hld l%f& -_Aj)^3Io56)%v6_gipq{-X*]mm "lMTv%o95nD [k*m*6vo^xkY~F?e&38_s{.K3F?dyD gT/M?%NP{ezS9 '^bJ|tW0At>Mfo%3n$}o1no_xd!Tu/6+Q,kN>y`XCgF7YCB"Vt#>/$~u1J:fo.^fZ>5iYTc#n_c-&Bz~lO_t([1U }FX/Bz],"[_.X9 ;a~C>-PKR{} This chart shows the percentage of owner in Hialeah, FL compared it's A Division of NBCUniversal. Musks star power, built in no small part by his activity on Twitter the same forum where hes become such a lightning rod has contributed immensely to Tesla, especially since itsshunnedtraditional advertising. [Online]. You need at least a Starter Account to use this feature. Were not seeing that as much with incoming buyers.To win this cohort, automakers need to check every box,andfor some, that includes employing a CEO who doesnt share Hilter memes on social media. Musks antics, on the other hand? .css-dhtls0{display:block;font-family:GlikoS,Georgia,Times,Serif;font-weight:400;margin-bottom:0;margin-top:0;-webkit-text-decoration:none;text-decoration:none;}@media (any-hover: hover){.css-dhtls0:hover{color:link-hover;}}@media(max-width: 48rem){.css-dhtls0{font-size:1.125rem;line-height:1.2;}}@media(min-width: 48rem){.css-dhtls0{font-size:1.25rem;line-height:1.2;}}@media(min-width: 61.25rem){.css-dhtls0{font-size:1.375rem;line-height:1.2;}}VW Will Build a New Scout EV in the U.S. VinFast Delivers First 45 VF8s to U.S. Customers, Chip Ganassi Racing Is Looking for Women Racers, Ford Tripling F-150 Lightning Production This Year, 1985 Renault R5 Turbo II Is Our BaT Auction Pick, 707-HP DBX Will Race F1 Medics to Accident Scenes, Postal Service Orders 9250 Ford E-Transit Vans, Ford Restarting F-150 Lightning Production Mar. But its possible that Autopilot is more dangerous off the freeway and a bit safer on it. Along with other initiatives, Tesla said it will recruit from historically Black colleges and universities, offer an array of new apprenticeships, and conduct unconscious bias trainings for all people managers and recruiters in 2021. WebCalifornia continues to lead all Tesla ownership by a landslide with 48% of Model Ss registered in the state. The report also lacks a discussion of employee attrition (or retention rates), and excludes intersectional analysis. As of February 2020, it has more than 37,000 public charging stations or one station per 459 inhabitants. And hes using his passion for EVs and sustainability to educate not only his own children, but also future generations, about the reliance on fossil fuels and electric alternatives, like innovative school buses. Despite the popularity of the Model S, California ranks behind both Levitt, the self-described former Musk fanboy, took a test ride last month in a Lucid. The most common ethnicity at Tesla is White (52%). Consumers put off by Musks mischief had few EVs to turn to. It is worth noting that better driver monitoring would probably improve Teslas safety record above, which is brought down in part by accidents caused by people who dont pay adequate attention to the road. So who is the typical Tesla Model S owner? The latter is pretty rare, so the interesting question is, Are drivers safer with Autopilot on or off?. Buyers rarely rank a product higher because it limits what they can do, or nags them more to use it well, but CR feels this is an essential feature in its ratings to improve overall safety. "Tesla's Market Capitalization between March 31, 2020 and 2022 (in Billion U.S. This is a BETA experience. Tesla has denied wrongdoing. Attrition is an especially important metric for Tesla. EVANNEX is an aftermarket automotive accessories manufacturer and retailer offering its customers premium third-party products. The average household income of a Tesla Model S owner is $153,313 per year. People looking at a Tesla car on display at a showroom in Beijing. Indeed, the wild swings in the numbers published by Tesla suggest that theres a lot of randomness in the results theyre probably not varying this much in quality. I think younger generations in particular vote with their wallets, and I feel like that might come back to bite.. That is nothing new This statistic is not included in your account. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Annual car sales worldwide 2010-2022, with a forecast for 2023, Number of cars sold in the U.S. 1951-2021, Battery electric vehicles in use worldwide 2016-2021, Annual gas prices in the United States 1990-2021, Automotive industry worldwide - statistics & facts, Motorcycle industry in the United States - statistics & facts, Research Expert covering transportation and logistics, Profit from additional features with an Employee Account. Tesla employees are most likely to be members of the democratic party. We may earn a commission for purchases made through our links. Tesla published its first-ever diversity report on Friday. That includes models losing and regaining "recommended" ratingsfrom Consumer Reports, which at one time ranked the Model S as its top-rated vehicle ever.. Tesla has gone public as of June 29, 2010 and has a market cap of $34.32 billion. The problem is, this is what you would expect, because according to research at MIT, 94% of Autopilot use is on limited access highways. That means, among other things, it's hard to ascertain whether employees in underrepresented groups resigned from or were dismissed by Tesla at a higher rate than White colleagues. Use Ask Statista Research Service, Tesla's vehicle sales by quarter YTD Q4 2022, Automotive manufacturers' estimated market share in the U.S. 2022, Most valuable automotive brands worldwide by brand value 2022, Tesla's vehicle production by quarter YTD Q4 2022. Tesla did not immediately respond to a request for comment. Paint problems contributed to Consumer Reports temporarily rescinding a recommendation for the Model 3.In Canada, Tesla owners have filed a proposed class-action lawsuit against the carmaker over paint quality issues. Tesla Vehicle Owner Demographics and Statistics. Profit from the additional features of your individual account. Tesla Motors' goal is to increase the number and variety of EVs through three strategies. WebIn 2020, the median property value in Hialeah, FL was $256,900, and the homeownership rate was 47%. Business Solutions including all features. His steady stream of online banter, punctuated with the occasional grandiose announcement or stunt (see: shooting a Roadster into space) keeps Tesla inthe headlines. Power. The firm reports almost one-fourth of all problems cited by new-vehicle owners relate to infotainment. Tesla's issues somewhat vary from "traditional" auto brands, according to J.D. Last quarter they were roughly even, and in Q1 having Autopilot on was the modest winner, but thats the only time all other reports have shown driving with Autopilot to be moderately more risky. According to Strategic Vision, a US research firm that consults auto companies, some 39% of car buyers say they wouldnt consider a Tesla. They can range from problems with infotainment systems and engines to paint issues and production. WebSchedule a Tesla test drive at a time and date that is convenient for you. Future growth should be strong as new models become available, especially in the popular light truck segment. In fact, the margin of error is large enough that even the other quarters could be roughly equal, though the general trend seems to rate Autopilot as slightly less safe than not using it. 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Because the company is fully committed to EVs, "there's nothing close to it," said one participant. Hes still waiting for another automaker to steal him away from Tesla and consideringmodels from Audi, Mercedesand BMW. The less technology in a brand's vehicles, the better they typically perform in the survey because there are fewer issues to report, according toDave Sargent, vice president of automotive quality at J.D. General Motors was second with six top rankings, followed by BMW, Ford Motor and Nissan Motor with three each. Musks behaviour has been putting off potential clients, perturbing some Tesla owners even before the recent spate of events. This compares to the United States That's been a relatively true statement for U.S. consumers in recent years, with Tesla accounting for the majority of EVs sold, including 79% in 2020, according to IHS Markit. This week, Tesla Motors released four unique Customer Stories* to showcase some of the fascinating individuals who drive the Tesla Model S. So who is the typical Tesla Model S owner? dollars)." Finally, in its report Tesla laid out plans for keeping its workforce at least as diverse as it is today, or making it more diverse and inclusive. See how his priorities shifted after a life-changing journey, and how he now only has eyes for the safest car on the road. "Unlike other manufacturers, Tesla doesn't grant us permission to survey its owners in 15 states where it is required," Doug Betts, president of the automotive division at J.D. Cox AUTOMOTIVEN . They also report an unrelated number from NHTSA for crashes which is almost an order of magnitude different from the Tesla numbers. A driver uses the map navigation feature on a touchscreen control panel just prior to the Tesla Motors Inc. 8.0 software update inside a Model S P90D vehicle in New York, U.S., on Monday, Sept. 19, 2016. Of course the last 3 quarters have included the Covid lockdown, with less traffic and fewer accidents in general. Other numbers suggest airbag deployment in general is about every 3.5M miles for all cars, which annoyingly doesnt mesh. They, too, had a positive view of Teslas as vehicles, and were far from rejecting them. From 2012 to 2020, there has been approximately one Tesla vehicle fire for every 205 million miles traveled. But they refused to buy one because of Musk, their main gripes being his politics,staff turnoverat the company and its cavalier approach to autonomous-driving technology. Over time, his public statements have really come to bother me, Levitt said, citing the CEOs spats with US President Joe Biden, among others. Tesla could easily limit Autopilot to only limited access highways. Access to this and all other statistics on 80,000 topics from, Show sources information Tesla owners reported more problems in their first 90 days of ownership than the other 31 U.S. auto brands included in the study.